Plant-Based Seafood
Plant-Based seafood?! Yes, it’s a real thing.
The thing about Good Catch plant-based seafood is that it doesn’t just look good or taste good, it does good. It starts with good, plant-based ingredients and ends with something that’s good for the planet. We needed to tell the world that you get the same seafood taste you love, while keeping the fish in the ocean and off our plates. Enjoy every crave-worthy bite, because it’s Rooted in Good.
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Good is at the core of everything Good Catch does. We wanted to demonstrate that by taking viewers on a fast-paced journey that starts at the very root of our good, wholesome ingredients and ends with a payoff on how they’re also good for the planet. Through a series of match cuts of custom shot Good Catch visuals paired with stock vibrant ocean scenes, we’ll showcase how choosing Good Catch products can have a positive effect on the planet.
Additional Launch Campaign Concept (Spec Work):
Good Catch’s Mission is simple: Craft the most flavorful plant-based seafood option that’s better for you and the planet. So you can keep all the best parts of your favorite fresh catch, but we can leave the fish where they belong. It’s time we all rally together to #FreeTheFish.
#FREETHEFISH ANTHEM VIDEO
We think fish belong in the ocean. So we want to create a tongue-and-cheek sizzle video to kick off the campaign that shows a variety of people banning together throwing fish back into the ocean. We’ll custom write and score a catchy old school sailor style song for everyone to join in harmony for our mission to #FreeTheFish.
